Advantages of SWOT Analysis While Hiring Employees.

Recruiting and hiring have always been one of the most important tasks of every organization. Before planning the hiring needs of an organization the HR has to prepare and follow a plan that is inclusive of bringing the best people on board within a defined budget and retaining the talent pool that comes with in-house experience and expertise. Therefore while planning the HR road map the HR leaders have to work on the entire SWOT Analysis of their companies. From assessing the team strengths and weakness, identifying the diversity of talent and keep intact the positive brand image.

SWOT analysis can be defined as strategic planning method used to evaluate the strengths, weaknesses, threats and opportunities involved in an organization. It has become extremely important in the recruitment process these days. To get an idea about the various advantages of SWOT analysis has a look at the following points.

• Give you an idea about the strengths of a candidate-One of the major benefits of SWOT analysis during recruitment is they make you aware of the strengths of the candidate. Prior to hiring a candidate, it is very important for you to gain adequate knowledge about the strengths and skills of the person you are hiring. It will give you a clear idea whether the person you are hiring will be able to meet the targets and goals set by the company. It is necessary for you to thoroughly understand a candidate's skills before you hire them. You can hire them only if you feel that their strengths will be beneficial for your company.
• Help you identify the weaknesses of a candidate-An advantage of SWOT analysis is that it will make you aware of the weaknesses of the candidate you are hiring. Strengths and weaknesses are the two things that you must consider before you hire someone. Having a thorough knowledge about a candidate’s weakness will enable you to understand whether he will be able to add to the profit-earning motive of your company or not.
• Improve your brand image-Another benefit of SWOT analysis in the hiring process is it will improve the market reputation of your company. Employees are the most important part of your organization as they represent your company. Having qualified, professional and skilled employees will improve the brand image of your company.
• Helps in attracting employees-A SWOT analysis while hiring will help you understand the needs of your organization, the latest hiring trends in the market and it will help you recruit employees accordingly. When an organization is clear about what they want and their hiring plans, they attract more candidates. People want to work in organizations that are clear about their hiring rules and regulations.

Now that you are aware of the various advantages of SWOT analysis in hiring employees, create an efficient SWOT analysis plan so that it helps you with the best staffing solutions. Such solutions will add more to the benefits of your company.